Legal & Privacy

Privacy Policy

How TreeLine Reception collects, uses and protects your personal information, in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

Effective date: 10 October 2026

1. Overview

TreeLine Reception ("TreeLine Reception", "we", "us" or "our") is a specialist AI phone receptionist service for Australian tree removal businesses. This Privacy Policy explains how we collect, use, hold and disclose personal information when you visit our website, complete a form (including forms shown to you on Facebook or Instagram), book a demonstration, or interact with our service.

TreeLine Reception is operated by BizAutomate Pty Ltd (ABN 48 629 118 402). We are committed to handling personal information in accordance with the Privacy Act 1988 (Commonwealth) and the Australian Privacy Principles (APPs). By using our website or providing your details, you consent to the practices described in this policy.

2. Who We Are

Our details

Service
TreeLine Reception
Operated by
BizAutomate Pty Ltd
ABN
48 629 118 402
Privacy contact
hello@treelinereception.com.au

3. Kinds of Personal Information We Collect

We may collect the following kinds of personal information so that we can respond to your enquiry and provide our service:

  • Identity and contact details, including your name, business name, email address and phone number.
  • Service area and location information, such as a postcode or the regions your business covers.
  • Enquiry details, including the services you are interested in and any questions you ask us.
  • Business context you choose to share, such as how many calls you may be missing and how you currently handle enquiries.
  • Appointment details, including preferred times and any information you provide when booking a demonstration.
  • Call content, where applicable, including call recordings, transcripts and summaries generated when calls are forwarded to your AI receptionist on your behalf.
  • Marketing and advertising data, such as campaign identifiers, UTM parameters, referrer information and Meta click identifiers.
  • Technical information, such as IP address, browser and device type, operating system and the pages you visit on our website.
  • Cookies and similar technologies used by our site and our service providers.

4. How We Collect Information

We collect personal information in several ways:

  • From website forms, including lead and enquiry forms on our website.
  • From Meta instant forms, where you complete a form presented within a Facebook or Instagram advertisement.
  • From bookings, when you book a demonstration or appointment with us.
  • From calls, when telephone calls are forwarded to an AI receptionist configured for your business.
  • From email and SMS, when you contact us or we communicate with you.
  • Automatically, through ordinary website analytics and tracking technologies when you visit our website.

5. How We Use Your Information

We use the information we collect to:

  • Respond to your enquiries and provide information about our services.
  • Schedule and conduct demonstrations and appointments.
  • Configure, deliver and support the AI receptionist service for your business.
  • Send call summaries, notifications and other service-related communications.
  • Measure, analyse and improve the performance of our website and marketing campaigns.
  • Comply with our legal and regulatory obligations.

We will not use your information for an unrelated secondary purpose unless you consent or another exception under the APPs applies.

6. How We Hold Information and Security Measures

We hold personal information in digital form with our service providers and within our business systems. We take reasonable steps to protect your personal information from misuse, interference, loss and unauthorised access, modification or disclosure. These measures may include access controls, encryption in transit, and limiting access to authorised personnel.

No method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Disclosure and Service Providers

We do not sell or rent your personal information. We may share it with service providers who help us operate our business, subject to confidentiality obligations, including:

  • Our CRM and appointment booking platform (GoHighLevel / LeadConnector), used to manage enquiries and schedule demonstrations.
  • Meta Platforms (Facebook and Instagram), used to present forms and measure the performance of advertising campaigns.
  • Communications providers, used to send email and SMS and, where applicable, to answer calls.
  • Hosting and analytics providers, used to operate our website and understand how it is used.

We may also disclose information to professional advisers and authorities where required by law or to protect our rights.

Some of these providers may process information outside Australia, including in the United States. Before disclosing personal information to an overseas recipient, we take reasonable steps to ensure it is handled consistently with the APPs. If you would like to know more about where your information may be processed, you may request further details using the contact information below.

8. Cookies, Analytics and Advertising

We and our service providers use cookies and similar technologies to remember your preferences, measure traffic and attribute visits to marketing campaigns. These may include analytics tools and advertising tools that use cookies and click identifiers to measure campaign effectiveness.

You can control or delete cookies through your browser settings. Disabling cookies may affect some features of our website. Where we use advertising and analytics cookies that are not strictly necessary, we aim to obtain your consent where required.

9. Access and Correction

You may request access to the personal information we hold about you, or ask us to correct information that is inaccurate, incomplete or out of date. To make a request, contact us at hello@treelinereception.com.au. We may need to verify your identity before responding.

10. Retention and Deletion

We retain personal information only for as long as is necessary to fulfil the purposes for which it was collected, to comply with our legal obligations, or to resolve disputes. You may request deletion or de-identification of your information where it is no longer required, subject to legal or contractual obligations.

11. Marketing Communications and Opt-Out

With your consent, we may send you marketing communications about our services. You can opt out at any time by using the unsubscribe link in an email, replying STOP to an SMS, or contacting us at hello@treelinereception.com.au. After you opt out, we may still send you service-related messages where necessary.

12. Privacy Complaints

If you believe we have mishandled your personal information, you can make a complaint by contacting us at hello@treelinereception.com.au. We will acknowledge your complaint and try to resolve it promptly.

If you are not satisfied with our response, you may complain to the Office of the Australian Information Commissioner (OAIC), which can be contacted at www.oaic.gov.au.

13. Children's Privacy

Our services are directed at businesses, not individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us so we can delete it.

14. Changes to This Policy

We may update this Privacy Policy from time to time. Changes take effect when posted on our website with an updated effective date. We encourage you to review this policy periodically.

15. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at hello@treelinereception.com.au.

Operated by
BizAutomate Pty Ltd
ABN
48 629 118 402
Privacy contact
hello@treelinereception.com.au
Effective date
10 October 2026

Questions about your privacy?

We're happy to help with access, correction or deletion requests.

Contact us